Aixiom was among the 10 entrepreneurial teams (out of 476) which won a prize at the end of Round 1 of the Dutch NewVenture competition. Aixiom participated with its Interadion concept, built around visual interactive advertising. The media coverage included main Dutch companies such as Algemeen Dagblad, de Volkskrant, Trouw, Parool etc. The video of
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Computer vision is likely to bring a revolution to advertising, enabling a two-way interaction between surfaces and the crowds. Here we develop a solution to engage people in a game with the animated floating balloons. The advertisement has been made for the marketing agency UbachsWisbrun/JWT, and installed on one of Amsterdam’s main squares – Rembrandtplein.
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Tonight we are going to present our ideas to the inventors, investors and the companies present at the Amsterdam Innovation Motor’s Inventor Dinner 2010. Although we were not nominated for the prize (our ideas cannot save the world, they can just make it better), it will be a very good occasion to brainstorm about some
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The people behind Aixiom are guests of the week in University of Amsterdam’s Folia magazine, which published a small article about our thoughts in preparation for the New Ideas Competition. Check it out at page 20 here (In Dutch).
With more than 36% of the audience votes, Aixiom wins the Audience prize at Amsterdam Science Park’s New Ideas Competition 2010 with the idea “Visual Interactive Advertising”. A special thanks to all our supporters!
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