Interactive Advertising using Computer Vision
Products ResearchPublished October 20, 2010 at 7:41 PM 2 CommentsComputer vision is likely to bring a revolution to advertising, enabling a two-way interaction between surfaces and the crowds. Here we develop a solution to engage people in a game with the animated floating balloons. The advertisement has been made for the marketing agency UbachsWisbrun/JWT, and installed on one of Amsterdam’s main squares – Rembrandtplein.
Some have quickly noticed the advertisement:
Loodzwaar.com: “Buitenreclame 2.0 op het Rembrandtplein”
Nationaal Adviesbureau Buitenreclame: “Springende mensen op het Rembrandtplein”
nieuws.be: “Gek springen op het Rembrandtplein”
NABB in the article above mentions that it is unclear whether such solutions actually serve the advertized customer, but we would say that this depends on the campaign, as envisioned by the creative agency. In this case, the logo of the insurance company AGIS would be displayed every once in a while if a balloon is deflated.