Interactive Advertising using Computer Vision
Products ResearchPublished October 20, 2010 at 7:41 PM 2 CommentsComputer vision is likely to bring a revolution to advertising, enabling a two-way interaction between surfaces and the crowds. Here we develop a solution to engage people in a game with the animated floating balloons. The advertisement has been made for the marketing agency UbachsWisbrun/JWT, and installed on one of Amsterdam’s main squares – Rembrandtplein.
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