Archive for Products

Interactive Advertising using Computer Vision

Products ResearchPublished October 20, 2010 at 7:41 PM 2 Comments

Computer vision is likely to bring a revolution to advertising, enabling a two-way interaction between surfaces and the crowds. Here we develop a solution to engage people in a game with the animated floating balloons. The advertisement has been made for the marketing agency UbachsWisbrun/JWT, and installed on one of Amsterdam’s main squares – Rembrandtplein.
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Augmented Reality for Historical Sites

Products ResearchPublished July 3, 2010 at 5:24 AM 1 Comment

Pictures taken with a smart-phone are overlaid with old pictures or paintings of the same scene. In this augmented reality setting, the user is able to fade the old picture/painting away to see the differences.