Aixiom wins a prize at Round 1 of the NewVenture competition

Published November 19, 2010 at 6:10 PM - 1 Comment

Aixiom was among the 10 entrepreneurial teams (out of 476) which won a prize at the end of Round 1 of the Dutch NewVenture competition. Aixiom participated with its Interadion concept, built around visual interactive advertising. The media coverage included main Dutch companies such as Algemeen Dagblad, de Volkskrant, Trouw, Parool etc. The video of
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Interactive Advertising using Computer Vision

Published October 20, 2010 at 7:41 PM - 2 Comments

Computer vision is likely to bring a revolution to advertising, enabling a two-way interaction between surfaces and the crowds. Here we develop a solution to engage people in a game with the animated floating balloons. The advertisement has been made for the marketing agency UbachsWisbrun/JWT, and installed on one of Amsterdam’s main squares – Rembrandtplein.
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